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Case Study

Tally
Solutions

Tally Solutions, a leading provider of business management software solutions in Kenya, enlisted our marketing agency to boost brand awareness and generate leads through an advertising campaign. Our target audience included small and medium-sized business owners and managers in major towns and cities across Kenya.

The primary goal of the campaign was to enhance brand awareness and drive lead generation for Tally Solutions’ products and services.

Task

We launched a multi-channel advertising campaign emphasizing out-of-home (OOH) advertising and print media. Targeting major towns and busy roads across Kenya, we strategically placed billboards and street poles to maximize visibility and impact. Additionally, we designed print ads for leading newspapers and magazines widely read by our target audience.

Execution:

We collaborated with a local vendor to produce and install the billboards and street poles, regularly monitoring their performance. Concurrently, we designed and placed print ads in top newspapers and magazines, negotiating favorable rates for ad placements. Consistent brand messaging and design were maintained across all channels to ensure maximum impact and brand recognition.

Results:

The advertising campaign generated significant results for Tally Solutions. The billboards and street poles achieved high visibility, sparking considerable interest among our target audience. The print ads were well-received, leading to increased website traffic and inquiries about Tally Solutions’ products and services. The campaign exceeded client expectations, establishing Tally Solutions as a leading provider of business management software solutions in Kenya.

Conclusion:

The Tally Solutions OOH and Print Advertising Campaign in Kenya was a success, demonstrating the effectiveness of multi-channel advertising campaigns in generating brand awareness and leads. Our agency leveraged its expertise in OOH and print media to deliver measurable results for the client, helping them achieve their business objectives.

 

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