Tally Solutions is a leading provider of business management software solutions in Kenya. The company approached our marketing agency to help increase brand awareness and generate leads for its products and services through an advertising campaign. The target audience was small and medium-sized business owners and managers in major towns and cities across Kenya.
The main objective of the campaign was to increase brand awareness and generate leads for Tally Solutions’ products and services.
We developed a multi-channel advertising campaign that focused on out-of-home (OOH) advertising and print media. We identified major towns and roads across Kenya with high traffic volumes and strategically placed billboards and street poles to maximize visibility and impact. We also designed print ads that were placed in leading newspapers and magazines that were widely read by our target audience.
We worked with a local vendor to produce and install the billboards and street poles, and monitored their performance regularly. We also designed and placed print ads in leading newspapers and magazines, and negotiated favorable rates for ad placements. We used a consistent brand messaging and design across all channels to ensure maximum impact and brand recognition.
The advertising campaign generated significant results for Tally Solutions. The billboards and street poles received high visibility and generated a lot of interest among our target audience. The print ads were well-received and led to an increase in website traffic and inquiries about Tally Solutions’ products and services. The campaign exceeded the client’s expectations and helped Tally Solutions establish itself as a leading provider of business management software solutions in Kenya.
The Tally Solutions OOH and Print Advertising Campaign in Kenya was a success and demonstrated the power of multi-channel advertising campaigns in generating brand awareness and leads. Our agency was able to leverage our expertise in OOH and print media to deliver measurable results for the client, and help them achieve their business objectives.
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