Our mantra sums up our approach: think trillions, not millions.
Smith is a socially deviant advertising agency in Kenya. Without the need for separate departments or handoffs, we offer everything that traditional marketing consultants, advertising agencies, and branding agencies do.
Let’s return to the simplicity of a couple of people who take in information, ideas, and analysis, then put their heads down and follow their guts. Stand out from the crowd and connect with the specific audiences you want to reach with a targeted digital advertising and media strategy.
Get the most out of your advertising campaign by including the appropriate mix of media and fine-tuning the copy and visuals to fit your brand.
AUDIENCE DEVELOPMENT + STRATEGY
When it comes to selecting advertisements, we prioritize the needs of our target audience. Our team examines the client’s current and past audience data to design a media strategy that is both strategically solid and targeted for the client’s unique vertical and KPIs.
MEDIA PLANNING + BUYING
Based on audience information and the needs of our clients, we create a unique media configuration, set of tactical plans, and technological infrastructure. Further, our buyers are among the best negotiators in the market when it comes to lowering prices.
PROGRAMMATIC STRATEGY + BUYING
We manage our own Programmatic campaigns, which allows us to provide transparent audience statistics, data on how well our ads perform, and an open look at our overall strategy. You may use those learnings across your entire campaign to make it more effective and unified.
ANALYTICS + DATA VISUALIZATION
With the help of our data visualization experts, we provide our clients with marketing and media dashboards. Each dashboard is designed to provide a comprehensive overview of the role that every type of media (paid, organic, PR, etc.) plays in achieving organizational goals. Data in a dashboard may be sorted, exported, and read quickly.
MEDIA PLAN NEGOTIATIONS
Smith will develop the media strategies and methods that will be the most effective and efficient for your company, will outline the suggested tech stack, and will negotiate with vendors and publishers to get you the best available rates for your campaign.
To put it bluntly, we do not live in a “just do it” society. To ensure that our customers receive the highest possible return on investment, our teams keep a close watch on performance and optimize media campaigns on a consistent basis, allocating more funds to the most productive channels and partners.
BUDGET ANALYSIS + RECOMMENDATIONS
We work together with our clients to analyze their budgets, provide recommendations, and determine where spending should be prioritized.
MEDIA COMMS PLANNING
We build the communications bridge between media implementation and creative/messaging execution, providing a strategic framework based on the customer journey.
DYNAMIC CREATIVE SOLUTIONS
To improve the quality and effectiveness of advertising campaigns, we offer individualized strategies for both creative development and audience selection.
Our capabilities include but are not limited to:
As an advertising agency in Kenya, we help you reach people when they’re outside of their homes using billboard ads, digital signage, transit ads (i.e. buses, taxis, bus shelters, train ads, station stop ads, etc.), and street furniture ads and ads in malls.
Lights, camera, action. Video content is an extremely effective and engaging type of advertising. Our broadcast advertising includes mass-market media like TV and radio.
Holding and reading physical content is something consumers love. This allows us to advertise your brand in physical printed newspapers, magazines and brochures.
Social Media Advertising
Social media advertising is a popular choice for small businesses, because the cost is relatively affordable. We use ad targeting options to narrow the audience so that only people of a certain demographic living within a certain mile radius of your store are served your social ads.
We use ads served only on mobile devices, including smartphones and tablets to reach specific audiences. Such ads include; Mobile display ads, Mobile search ads, Mobile videos, Mobile app ads, which are meant to drive downloads of a brand’s app, Social media ads.
Adults spend an average of 3.5 hours of their day online. We use online advertising to get in front of your audience where they spend most of their time. We offer several types of online advertising ; Pay-Per-Click (PPC) advertising, Display Banners and Native Ads.
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