do we do?
With PR we don’t buy advertisements, we don’t order journalists to write stories for our clients, we don’t produce cute radio jingles, and we don’t hand out free samples at the mall. Yes, we try to promote our clients, their products or themselves. But unlike in advertising, we persuade our external or internal audiences via unpaid or earned methods. Whether it’s the traditional media, social media or speaking engagements, we communicate with our audiences through trusted, not paid, sources.
We delve into your strengths and weaknesses, ask what makes you unique, identify the core personas you need to engage with, and, most importantly, define what success looks like to you. From there, we will define a communications program that will attract, engage and drive results.
We handle the relationship between the media and your company. Tactics include writing speeches, press releases and pitches to journalists and influencers to attain mentions in industry news and get more media coverage.
We support clients in uncovering their authentic identity in ways that echo to stakeholders and inspire support for their long-term business vision. One of the main drivers of competition comes from reputation. We generate in the minds of key stakeholders’ favorable perceptions about companies to form the reputational capital.
We conduct outreach and engagement with social influencers to build credibility and authority.
We define your mission, vision and, goals in an attractive and compelling way. We take your competitors into consideration, too. Key messages will be translated into mission statements and elevator pitches, company backgrounders, and words to best associate with your brand.
We use online methods to increase awareness of your brand. To make the most impact, digital PR relies on Internet-based strategies such as unlinked mentions, search engine optimization, content marketing, influencer outreach and social media.
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