Oraimo
Accessories
Case Study
Oraimo is a brand of consumer electronics products, including headphones, earphones, and other audio accessories. The brand is owned by Transsion Holdings, a multinational company that is active in the fields of mobile phones, consumer electronics, and technology services. Oraimo products are known for their stylish designs and high-quality audio performance, and the brand aims to provide consumers with innovative and reliable products at affordable prices. Oraimo products are widely available in various markets around the world, including Africa, Asia, and Europe.
Task
Our agency was engaged by Oraimo to execute an influencer and hashtag campaign on Twitter and Instagram. The key tasks of the campaign were to work with influencers to create and share content featuring Oraimo products, and to use a designated hashtag to encourage engagement and drive brand awareness. The goals of the campaign were to reach a large audience, increase engagement and likes, and drive shares and mentions on Twitter, as well as to achieve a high level of engagement, likes, impressions, and views on Instagram.
We were able to successfully meet these goals, with the Twitter hashtag reaching 1.5 million users, generating 38.7k interactions, 34.9k likes, 3.37k shares, and 24.8k mentions. On Instagram, the influencer campaign reached 2.5 million users, achieving 45.1k engagements, 34.9k likes, 2.70 million impressions, and 22.2k views.
Overall, the campaign was a great success and helped to significantly increase brand awareness and engagement for Oraimo on social media.
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