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Case Study

Africa’s Business Heroes (ABH) is the flagship African philanthropic program of the Jack Ma Foundation. Its mission is to support African entrepreneurs by highlighting and cultivating local talent that is having a positive impact in their communities and beyond, as well as to inspire an entrepreneurial movement in Africa.


As part of our mandate, we were tasked with crafting and executing a comprehensive digital marketing strategy for the organization. Our goal was to position the organization as the go-to network for business professionals, investors, and entrepreneurs, by leveraging various online channels and platforms.

To accomplish this, we conducted thorough market research to understand the needs and preferences of our target audience, and identified the most effective tactics to reach and engage them. This included developing engaging content, building and nurturing relationships with key influencers, and utilizing paid advertising to amplify our message and reach a wider audience.

Through diligent planning and execution, we were able to successfully launch and implement the digital marketing strategy, and have seen significant progress in establishing the organization as a leading platform among business professionals, investors, and entrepreneurs.

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